OUR STORY

Our Brand

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Boiga is a dedicated independent London based menswear label that is committed to colour.

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We exist to fill the huge void of bold, eclectic, high quality prints in the menswear market. 

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Quality and craftsmanship are at the heart of our brand. Most of our prints are lovingly hand-drawn, making them absolutely unique, while our fine woven Italian silks are personally selected.

 

Most importantly, everything is designed with a sense of fun and adventure.

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Our Founder

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Boiga is the brainchild of East London entrepreneur Juliana French. With a background in fashion manufacturing, Boiga is her big adventure in end-to-end fashion, overseeing everything from design and production to retail to wardrobe.

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Our Values

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All our products are Fair Trade, sustainably made and 100% ethically sourced.

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We are incredibly close to every process that goes into making a Boiga product, having forged strong bonds with partners and suppliers who share our ethos. We are completely emotionally invested in our supply chain.

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We donate a portion of our profit to a different charity every six months, so we’re paying it forward and spreading the Boiga love.